FMAD 1110: Fashion Fundamentals Textbook: 10.1 Visual Merchandiser

Visual Merchandiser

A Visual Merchandiser is someone who make visual displays to sell products known as merchandise. For instance, have you ever found yourself admiring a window display while walking on the sidewalk outside a retail store that beckoned you to come in to shop? Or have you been in a store and admired the nicely arranged layout of the store and the merchandise? The store layout and merchandise arrangements as well as window displays of a store are all the work of a visual merchandiser to get customers to admire their displays and to inspire customers to buy! Be sure to watch the following video to get a better feel for what it's like to be a visual merchandiser.