FMAD 1110: Fashion Fundamentals Textbook: 2.3 Trend Forecasting

Trend Forecasting

Trend Forecasting is the ability to predict future trends. Predicting trends is not simply based on intuition, but analyzing data such as previous sales, etc.

There are several trend forecasting sites such as Women's Wear Daily (WWD), WGSN, FashionSnoops, The Doneger Group, and more!

Of particular interest in Trend Forecaster Li Edelkoort who wrote an interesting article about fashion being old fashioned.

Thinking Point: After reading the article by Li Edelkoort, do you agree that fashion is old fashioned? Why or Why not (try to refer back to the article for your answer)?