FMAD 1110: Fashion Fundamentals Textbook: 3.3 VALS & PRIZM Frameworks

VALS & PRIZM Frameworks

VALS Framework breaks down consumers into 8 different market groups as a form of market segmentation. The 8 different VALS segments are shown in the chart below. To find out what VALS segment you belong to, please click on the VALS Quiz (you do not need to submit your email address for your results).

PRIZM Framework breaks down consumers into 68 consumer segments. To learn more about this framework, please read and watch the video on this PRIZM Premier Site.

Click on this link to learn more about VALS Framework Information.

Click on this link for more information on VALS Framework.