Library Guides: No Cost Low Cost Options for Courses: Marketing

OER in Marketing

Core Principles of Strategic Marketing
Foundations in Digital Marketing Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.
Introduction to Marketing 2e Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Introduction to Marketing II 2e Part II of NSCC's Introduction to Marketing. Part 1: Introduction to Marketing I 2e (MKTG 1010). Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Send an email to request access. Supplementary Teaching Resources Available.
Marketing Plan Project Workbook This resource provides the building blocks of a Marketing Plan assignment. By integrating the assignment guidelines and directions with the learning skills support that students need along the way, instructors can create a customized learning resource for their students. Instructors are highly encouraged to clone and adapt this book to fit the needs of their course and students.
Principles of Marketing
Principles of Marketing H5P Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.