Emotional Design

The author of "Emotional Design", Donald Norman, comments about the reasons people loves the things they do. The more it appeals to their senses, the higher chances they'll remember or use a product for something. He splits it up into three stages:

1. Visceral - Appearance (Such as a shiny colorful phone case)
2. Behavioral - Emotion of the Design (Using a Perfume to make you smell good)
3. Reflective - Does It Hold Importance? (Self image? Confidence?)

Each of these will allow people to make a choice on whether or not they support a product and wish to do more involving it.

Criticism?

Some such as Jaron Lanier, an Interdisciplinary Scientist at Microsoft, note how emotional design can be used as a weapon. One of the links goes into a New York Times paper written by Lanier himself where he comments about how timelines (a viewer seeing recent posts from followers and advertisements) could be manipulated to invite a daily reaction. He questions the ethnical decision, but arrives to a conclusion that people can be tampered with, and in the wrong hands might create a disaster. He partially agrees with Norman until it involves the emotional aspect, where people can be driven from negativity.