Marketing
This guide collects resources selected by librarians to assist users to find information in the subjects of marketing, international marketing, branding, sales management, fashion merchandising, and retail trade.
Common Types of Marketing Research
Market research is an activity of gathering information for a market analysis.Common Types of Market Research:
| Market Research Types |
| 1. Primary Research |
| 2. Secondary Research |
| 3. Advertising Research |
| 4. Brand Research |
| 5. Competitor Research |
| 6. Customer Research |
| 7. Pricing Research |
| 8. Product Research |
Additional Information:
- The 8 Types of Market Research: Definitions, Uses and Examples
- The 8 Types of Market Research - And How to Use Them
- Types of Market Research and Their Differences
