Skip to Main Content

Marketing

This guide collects resources selected by librarians to assist users to find information in the subjects of marketing, international marketing, branding, sales management, fashion merchandising, and retail trade.

Start Here

Here are a few of the best available resources  to begin your research:

This library guide is designed to provide faculty and students with primary information resources about marketing research.

Except for introducing a group of library databases offered by the Georgia Southern University Libraries, this library guide also outlines common types of market research, additional tools for market research, and the related U.S. government resources.

What is Market Information?

Market information refers to all kinds of information relating to any products or services in the market, including but not limit to advertising, analysis, evaluations, customers, reports, researches, sales, statistics, trends, etc.