Skip to main content

PLEASE HELP US BY TAKING A SHORT SURVEY.

Reference Resources

Find reference databases, encyclopedias, dictionaries, handbooks, and websites.

Marketing

Reference Databases

Electronic Encyclopedias, Dictionaries, and Handbooks

Encyclopedia of Major Marketing Strategies by Holly Selden (Editor)
Call Number: HF5837 .E532 2013eb (Online)
ISBN: 9781414499215
Publication Date: 2013-06-14

Encyclopedia, marketing, advertising
Encyclopedia of Sports Management and Marketing by Mark Dodds (Editor); Linda E. Swayne (Editor)
Call Number: GV713 .E53 2011eb (Online)
ISBN: 9781412994156
Publication Date: 2011-09-01

Encyclopedia, sports management, sports marketing
CompetitiveEdge: A Guide to Business Programs, 2013 by Peterson's
Call Number: REF HF1131 .C674 2013eb (Online)
ISBN: 9780768937381
Publication Date: 2013-04-15

Directory, profiles, business schools, business education
Gale Business Insights Handbooks of Global Markting by Gale Editor (Editor)
Call Number: HF1416 .G35 2013eb (Online)
ISBN: 9781414499284
Publication Date: 2013-05-08

Handbook, case studies, export marketing
Key Concepts in Marketing by Jim Blythe
Call Number: HF5415.B4852 2009
ISBN: 9781847874986
Publication Date: 2009-03-05

Business, Finance, Economics, Marketing
Key Concepts in Public Relations by Bob Franklin; Elliot Pill; Nick Mosdell; Mike Hogan; Quentin Langley
Call Number: HD59 .K49 2009
ISBN: 9781412923187
Publication Date: 2009-03-18

Business, Finance, Economics, Marketing
Encyclopedia of Public Relations by Robert L. Heath
Call Number: HD59 .E48 2005eb (Online)
ISBN: 9781849725743
Publication Date: 2010-02-22

Encyclopedia, public relations

Print Resources

Websites

Last Updated: Feb 23, 2018 1:53 PM
URL: https://georgiasouthern.libguides.com/reference
Print Page