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z Reference Resources

Find reference databases, encyclopedias, dictionaries, handbooks, and websites.

Marketing

Reference Databases

Electronic Encyclopedias, Dictionaries, and Handbooks

Encyclopedia of Major Marketing Strategies by Holly Selden (Editor)
Call Number: HF5837 .E532 2013eb (Online)
ISBN: 9781414499215
Publication Date: 2013-06-14

Encyclopedia, marketing, advertising
Encyclopedia of Sports Management and Marketing by Mark Dodds (Editor); Linda E. Swayne (Editor)
Call Number: GV713 .E53 2011eb (Online)
ISBN: 9781412994156
Publication Date: 2011-09-01

Encyclopedia, sports management, sports marketing
CompetitiveEdge: A Guide to Business Programs, 2013 by Peterson's
Call Number: REF HF1131 .C674 2013eb (Online)
ISBN: 9780768937381
Publication Date: 2013-04-15

Directory, profiles, business schools, business education
Gale Business Insights Handbooks of Global Markting by Gale Editor (Editor)
Call Number: HF1416 .G35 2013eb (Online)
ISBN: 9781414499284
Publication Date: 2013-05-08

Handbook, case studies, export marketing
Key Concepts in Marketing by Jim Blythe
Call Number: HF5415.B4852 2009
ISBN: 9781847874986
Publication Date: 2009-03-05

Business, Finance, Economics, Marketing
Key Concepts in Public Relations by Bob Franklin; Elliot Pill; Nick Mosdell; Mike Hogan; Quentin Langley
Call Number: HD59 .K49 2009
ISBN: 9781412923187
Publication Date: 2009-03-18

Business, Finance, Economics, Marketing
Encyclopedia of Public Relations by Robert L. Heath
Call Number: HD59 .E48 2005eb (Online)
ISBN: 9781849725743
Publication Date: 2010-02-22

Encyclopedia, public relations

Print Resources

Websites